Ukip sheds 4% and the Tories move up by 3% in the latest Populus online poll

July 25th, 2014

This is the lowest UKIP share since the firm’s methodology change in February

What will really please the Tories is that, like ICM last week, the UKIP drop has been accompanied by a rise in the CON share, It holds out hope that the Tories could move into the lead even though LAB stays constant.

The crazy thing about GE2015 is that it is really about two battles: CON versus UKIP to get the switchers back and LAB versus LD to maintain their switchers.

In the CON-LAB battleground there is very little movement.