YouGov Euros poll has Ukip moving up – Opinium moving down

May 12th, 2014

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The big polling news is that Lord Ashcroft has announced that starting this week he’ll be doing a weekly phone poll right through until the general election. He’ll also be doing regular battleground surveys.

This is a great development because so much of current polling is online and phone surveys have now been reduced to just three a month – ComRes, ICM and Ipsos-MORI.

They are a lot more costly but, as we saw in 2010 and at he AV referendum in 2011 are more accurate.

Lord Ashcroft plays a huge part in providing the numbers to help us understand what’s is going on.