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A timely reminder from Populus of how little most people follow political events

March 22nd, 2014

Case study this week’s Budget

I like this chart because it reinforces a point that I make a lot – that most voters pay little attention to politics even big events like this week’s budget.

There was wall-to-wall TV coverage on the day followed by extensive reports and analysis in the bulletins. In the Thursday papers seven of the nationals splashed Osborne’s measures on their front page. Yet barely one in five people noticed the big announcement – the changes on pensions.

People are, of course, reading fewer papers and the audiences for TV news programmes have been in decline for years.

Mike Smithson

2004-2014: The view from OUTSIDE the Westminster bubble