Inevitably this led to a Twitter explosion from Trump who has now dubbed the multi-billionaire as “Mini Mike Bloomberg”. According to Politico this is part of a deliberate strategy by Bloomberg who is benefiting in the polls as a result
“It’s the latest example of how a plank of Bloomberg’s campaign revolves around agitating the president, who has increasingly begun criticizing his former mayor from New York, a self-made billionaire who has spent years belittling Trump as a bad businessman and reality TV star. Bloomberg also made sure to match Trump in advertising during the Super Bowl, a roughly $10 million endeavor for both campaigns. Bloomberg’s ads are hard to miss. He has so far spent a jaw-dropping $250 million on TV commercials, many of them attacking Trump. In a primary that’s focused on defeating the incumbent, being on the receiving end of Trump’s ire is seen by many Democratic voters as a positive. As a result, Bloomberg has started to climb in polls of both the crowded Democratic primary and in general election matchups against Trump.”
In the betting Bloomberg is now the 11% third favourite behind fellow septuagenarians Biden and Sanders.