One of the most worrying features for Mrs. May following her failed GE17 gamble and her determination to stay in the job has been the sharp move downwards in her leader ratings. Whether the format has been about favourability, satisfaction, approval or doing well/badly she has seen a very sharp reversal since June 8th.
Trump has had poor ratings right from the start and in recent weeks the President has seen his net favourability numbers down at a net minus 25%. The trend is getting worse.
But for all Trump’s numbers amongst US voters are poor he is not yet down at the levels being experienced by Mrs. May amongst British voters.
The post general election polling has been really bad for the Tories and TMay. Recent polling from YouGov had TMay’s favourability at a net minus 34% – a picture that is broadly the same as other pollsters. The latest ICM had just 28% say she was doing a “good job” as PM with 54% saying “bad job”.
I’ve long argued that the trend in leader ratings is as good, if not better, pointer to electoral outcomes than voting intention numbers. Indeed in the lead up to June 8th Corbyn enjoyed a significant boost in his numbers which were broadly over-looked because they did not fit the prevailing “CON landslide” narrative.