Welcome back – you’ve been missed
One of the great jokes whenever people interested in polling have met in recent years is that is the person from NOP (now GfK) popping up to remind to remind us that the firm in its last published political poll got the outcome of the 2005 general election absolutely right.
For whatever reason the Independent, which had commissioned the firm decided, to switch pollsters after 2005 and since then GfK has not had a single published UK political poll.
That is all going to change tonight. At 10pm we will see the first GFK poll in 12 years. The last one had: LAB 36: CON 33: LD 23.. Don’t be surprised if there is quite some change in the latest numbers.
The research director in charge is Keiran Pedley who is very well known to PBers for his regular posts and of course his weekly podcast which are now an integral and very popular feature of the site.
Tonight’s numbers are embargoed but they will be published here at precisely 10 p.m.