Why Cameron and his team are targeting parents with children
Why we need to vote to remain in Europe for our children: https://t.co/lRlS6FJ6mi
— David Cameron (@David_Cameron) April 25, 2016
The polling that shows that looking after kids more likely to be for IN
The more we learn about the Tory campaign at GE2015 the more we realise that micro-targeting specific demographic group on Facebook played a big part and looks set to be ever more significant in future election. You tailor a special message to those who fit the criteria and don’t waste money on those who don’t.
The polling above TNS highlights clearly the differing views of parents with kids at home and those who don’t. What IN needs is for them to actually turnout.
No doubt OUT is doing the same about other sub-groups.