— Mike Smithson (@MSmithsonPB) October 23, 2015
I love this chart which has just been produced by YouGov. It shows the splits of the readerships of the main national newspapers at the general election in May.
Overall there’s nothing that’s really surprising though, perhaps, the fact that the Guardian has far fewer Lib Dem than the the FT,Times or the Telegraph comes as something as a surprise. Back in May 2010 the Guardian controversially endorsed Nick Clegg’s Lib Dems and then spent the next five years bitching about the party.
When I tweeted this earlier someone responded saying that they would love to meet a Guardian reader who actually voted UKIP. I certainly have not met one.
The Daily Express has been such an enthusiastic supporter for Nigel Farage and his party that I wonder if the purple team are a tad disappointed that they didn’t get a greater proportion of support.
Given the numbers of UKIP supporters who post on the Telegraph’s I’d have expected to see a much bigger segment for the purples.