— Mike Smithson (@MSmithsonPB) September 23, 2015
There’s a fascinating critique in the Guardian this morning by Damian McBride on the way the Cameron team has dealt with the allegations being made by Lord Ashcroft, particularly the one about the pig.
He argues strongly that they should have been a total an absolute denial of the story right at the very start and by that not being it has been made the situation far worse.
McBride, of course, worked for Gordon Brown and had a lot of experience of situations like this. He observes:
“.. Perhaps the PMâ€™s spin team decided that responding officially to the pig story would oblige them to respond to potentially more damaging allegations regarding Ashcroftâ€™s non-dom status. Better, instead, to say they were not commenting on any of the bookâ€™s contents.
If so, it was a major miscalculation, and one Iâ€™d suggest they are too experienced to have made. In the absence of an instant bucket of water, the story has caught fire over the past two days. Not only that, itâ€™s allowed other newspapers to declare open season on Cameronâ€™s private life, as we see from todayâ€™s â€œcoke partiesâ€ splash in the Sun…