The issues voters told YouGov would impact on their vote.How do Tories appeal to both 2010 LDs &Ukip supporters? twitter.com/MSmithsonPB/stâ€¦
— Mike Smithson (@MSmithsonPB) May 19, 2013
Above is a fascinating chart showing the issues that those sampled by YouGov said would influence their vote at the next general election.
There are two columns, I would suggest, you should focus on: the views of Ukip supporters and those of 2010 LDs. These, of course, are where most the allegiance shifting has been taking place and the level of what these electors do will more than anything determine the outcome.
The question for the Tories is how on earth do you appeal to both without alienating the other?
As can be seen UKIP supporters are much more likely to be concerned about immigration and Europe as those who voted for Nick Clegg’s party 3 years ago.
Backers of Farage are much less interested in education which, with all the Gove initiatives, is a serious concern for many 2010 LDs.
Going heavy in one direction, say Ukip voters, is going to alienate 2010 LDs who you hope, at least, would stick with the yellows in the key CON-LAB battlegrounds.
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