— Mike Smithson (@MSmithsonPB) April 6, 2013
How do the blues appeal to those most bearing the brunt?
The FT is reporting this morning that aggregate polling data from Ipsos-MORI covering the twelve months until March 2013 shows that the group most likely to have been turned off the Tories since GE2010 have been low paid working women.
Their current level of CON support is down at 29% – where it last was in May 1997 when Tony Blair won his landslide victory.
Three years ago the demographic segment of C2 women saw 41% voting CON. The Ipsos-MORI aggregate data has that down to 29% during the past year which is double the general fall in support for Cameron’s party.
It is this group, arguably, which has had to deal most with the consequences of austerity.
It is hard to see how the Tories can remain in power at GE2015 unless these numbers start to shift.
The challenge is not about the rhetoric but addressing the reality of those managing on tight household budgets in difficult times.
The hope of the Tories is that Labour will not be seen to offer a viable alternative.
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