The above is a list of all the post-general election findings to YouGov’s forced choice question which for years I have regarded as an equal if not better pointer to election outcomes than the standard voting intention polling.
Its strength is that it combines party allegiance and views of the leaders with what people would most like to see happen. It is also a possible pointer to potential tactical voting.
Unfortunately YouGov has only asked it twice this year but the contrast between the January and May figures is very telling.
- Back in 2011 when Labour started to build up voting intention leads many blue backers took some consolation from the regular findings.
The view then that whatever the voting numbers Ed Miliband was sufficiently unpopular for a red victory to appear remote.
That has changed.. Ed is being viewed more favourably while perceptions of Dave have declined.