Details of the latest Ipsos-MORI issues index are shown above and a big mover is unemployment.
Another big mover is “morality – individual behaviour” prompted, surely, by last month’s riots.
This survey has been carried out by MORI in the same way for well over three decades and what makes it unique is that responses are not prompted. Interviewees are first asked about what they consider to be the main issue that is facing the country and then to name as many other issues as they like.
The polling takes place face-to-face and the interviewer has to categorise what he/she is being told.