Will we ever do “negative” as effectively as this?

Will we ever do “negative” as effectively as this?

Could the reds or blues produce a version for the final week?

With all the talk of negative ads today let’s look back five and half years to see how it’s really done.

Could we get something similar here? Obviously we have PPBs not paid for TV political advertising but it’s the message that’s central.

What about “could you trust this man with……his finger on the nuclear”/saving the world from a banking disaster….etc” with references to secretaries and chairs or the Bullingdon Club?

Whatever this election is going to get very dirty the closer it gets to the day.

Mike Smithson

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