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At last somebody is studying the voters who could decide GE2015

April 22nd, 2014

The ComRes/Channel 4 focus group of 2010 LD>LAB switchers

The first post-holiday weekend Populus poll has very little change though the LAB lead moves from 1% to 3% – all within the margin of error. LAB 36 +1, CON 33 -1, LD 10 +1, UKIP 13 -1.

The poll also shows that 33% of 2010 LDs who voiced a voting intention said they had switched to LAB. Amongst all 2010 LDs, including don’t knows and wont’t votes, the proportion was 24%. This is all pretty much in line with what we’ve seen.

Meanwhile Channel 4 have just made available footage of the above ComRes focus group on LD switchers that went out last week.

The very fact that this took place at all is to be applauded. What has been remarkable has been the apparent lack of interest in the mainstream media in the biggest voting shift since GE2010 and one that ensure that could that LAB wins most seats.

Mike Smithson

2004-2014: The view from OUTSIDE the Westminster bubble