In no way are the purples as big a threat to LAB as CON
There’s consistent talk at the moment of UKIP being a bigger threat to LAB than CON. This is a point that Mr Farage wants to hammer home on virtually every occasion.
Yet quite simply this is not supported by the data. Just look at the chart above based on data from the month’s biggest poll, the Populus/FT March aggregate with a sample of 16,424
Because of the sheer size of the aggregate sample we can draw firmer conclusions from the subset findings than in individual polls with samples between one and two thousand.
The chart shows the breakdown of the current UKIP vote based on the responses of 1,368 current UKIP voters to question of what they said they did last time. As can be seen the lion’s share belongs to those who voted CON at the 2010 general election. They comprise just under 44% of the total while 2010 LAB switchers represent just over 7%.
It is true that UKIP gets a lot of support from the C1,C2 and D demographic groups but not, if you analyse the data, from that many who voted Labour in 2010.
Things could change but for the moment it is the blue team which has been most hit by the rise of Farage’s party.