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Introducing the PB weekly average of YouGov daily polls

January 13th, 2014

The general election is sixteen months away and the polls are going to be increasingly important.

The biggest in terms of volume of output is, of course, YouGov which carries out five surveys each week – four for the Sun and one for the Sunday Times. Sometimes these get reported at other times they don’t.

I thought it quite a good idea to continue highlighting interesting single polls but also to record a weekly average so we’ll be a able to track trends. The weekly data will give us a good focus to see if events or developments of sort have had a impact.

Generally the overall sample from a week of YouGov polls is 8,500+. The odd outliers get swamped in the overall average.

These will mostly be published on Monday mornings – this is the first.

Mike Smithson

Blogging from OUTSIDE the Westminster bubble 2004-2014